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Brazil: Renault launches popular car.
South American Business Information, November, 1999
Renault will launch its popular car model Clio into the Brazilian market within the next days. The car maker aims to hold 3% of the national popular cars sales and 5% of the global cars market until the
of the year 2000, reaching 10% of the global market until 2005. In order to achieve a 3% share of the popular cars market, the company will have to sell 35,000 Clio cars over the period. Renault will reach a chain of 100 resellers in Brazil next December. Some 70% of Clio's parts will be produced in Brazil, initially, reaching 85% within the next months. Most of Clio's stampings will be supplied by Parana-based Thera, a joint venture between the Rhea group and Gestamp. Renault predicts to sell a total of nearly 35,000 cars in Brazil this year,...
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