Business Services Industry
Colombia: Coca Cola launches new carbonated beverage.
South American Business Information, November, 1999
Panamco-Indega, the bottling company of Coca Cola in Colombia is investing Pesos$12,000mil to launch Lift a new apple flavor soft drink aiming to win a 30% share it this segment. Apple flavor corresponds to10% of the domestic flavored soft drinks, and Lift will be distributed in 432,000 selling points nationwide. Pamanco-Inega is to invest Pesos$100,000mil in 1999, to expand capacity, acquire new packaging, and expand the refrigerators subsidiary Friomix.
Source: Portafolio Page: 18 Date: November 10, 1999 Country: Colombia Product: Canned & Bottled Soft Drinks Company: Coca Cola Event: Product Launches SABI (South American Business Information)
News Provided by COMTEX (http://www.comtexnews.com)
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