Business Services Industry
Brazil: Citibank to focus on middle market.
South American Business Information, December, 1999
Citibank will focus on the middle market so as to grow its business in Brazil. The bank will implement a strategy to reduce business risks, since the middle market was responsible for a significant share of unpaid credits. It created five months ago a new division called Citibusiness to deal with the middle market. The division presently has 200 clients and a portfolio of US$140mil. It is expected to attract a total of 5,000 clients in 3 years.
Source: Gazeta Mercantil Page: B-1 Date: December 7, 1999 Country: Brazil Product: Commercial Banks Company: Citibank Event: Strategy and Planning SABI (South American Business Information)
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