Business Services Industry
Argentina: Haagen Dazs goes to the provinces.
South American Business Information, January, 2000
Pillsbury started the expansion of the ice creams chain Haagen Dazs to the Argentinean interior and also Uruguay, dedicating an outlet inBuenos Aires and another at Punta del Este (Uruguay). The new outlets are part of a distribution strategy that includes to set up selling points in supermarkets and convenience stores in the Argentinean provinces. Another plan from Pillsbury is to open up branches of the Haagen Dazs Caf=E9 and establish corners in Delicity chain.
Source: El Cronista Page: 21 Date: December 30, 1999 Country: Argentina Product: Ice Cream & Frozen Desserts Company: Haagen Dazs ; Pillsbury Event: Branches SABI (South American Business Information)
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