Business Services Industry
Venezuela: Aventis Pharma predicts US$70mil sales.
South American Business Information, January, 2000
Aventis Pharma, the company created from the merge of Hoechst and Rhone Poulenc, plans to win over the next 12 months a 6% share in the Venezuelan drugs & pharmaceuticals market where it currently has 5,6% and sales of US$70mil. Chairman Mr. Ulrich Steuer explained focus will be in pharmaceuticals and vaccines, produced in a plant at Guerenas thatis receiving investments of US$20mil and is producing 30mil units py, 50% earmarked to internal sales. This unit is to be fully completed by mid 2000. The company has 540 employees in Venezuela, where it is investing US$500,000 in advertising, and from Caracas it will coordinated operations in the Andean market, Central America, and the Caribbean.
Source: El Nacional Page: 1 Date: January 21, 2000 Country:...
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