Business Services Industry
Argentina: Amex, Austral launch affinity card.
South American Business Information, June, 2000
Like its competitors, American Express decided to bet on its clients' loyalty by launching its first affinity card in Argentina and Latin America. For this, the company signed an agreement with the IAE, Escuela de Direcci=F3n de Negocios de la Universidad Austral, to be able to emit the American Express-IAE card. The card will be distributed amongst the institution's old students who wish to participate in the development of a series of activities and events. American Express will be in charge of the emission , processing and customer services. Oscar Girola, President and General Manager of American Express Argentina says that this programme is an alternative chosen to expand their presence in the market through strategic alliances, offering options designed for...
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