Business Services Industry
Brazil: Cellular companies expand to the countryside.
South American Business Information, August, 2000
The cellular telephone companies from the Southeast of Brazil are investing to cover the rural areas. From the 7mil cellular telephones operating in the region, 40% are located in the inner cities. Telefonica Celular, for instance, will invest R$50mil in the State of Espirito Santo in 2000 to expand its net, from which R$25mil will be invested in radio base stations in the rural areas. In September, Telefonica will begin to serve all the 77 cities of the State. Currenlty, 65% of the company's clients are in Vitoria, capital of the State, but this number may increase to 50% until the end of 2001. In Rio de Janeiro, Telefonica will invest R$370mil to extend its services to the inner states. The company has 1.7mil clients in the city of Rio de Janeiro, and only 283,000 in...
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