Business Services Industry
Argentina: Home Depot triggers wat in construction material.
South American Business Information, August, 2000
The arrival of the American company, Home Depot, specialised in construction materials and DIY products, will create a new chapter in the price war in a market in which, until now, Easy Home Center, of the Chilean company Cencosud (also owner of Jumbo hyper markets), is the leader in sales. It will also compete with small businesses in the sector. At the opening of their shop, Bill Pena, head of operations in Argentina and Chile, said the company will offer low prices, and anextensive variety of products for professionals and final consumers, with a 'do it yourself' concept. Rick Vazquez, Commercial Director ofthe branch, explained that the price policy of Home Depot does not differentiate between final consumers and construction professionals. He said they have 40,000...
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