Business Services Industry
Peru: Procter & Gamble forecasts Vick sales increase.
South American Business Information, October, 2000
Procter & Gamble predicts that the Vick brand, which held a 25% market share last year, will generate sales of US$10mil this year. The brand isproduced in the Peruvian and Mexican plants. Procter & Gamble launched Vick Sinex into the Peruvian market during the previous quarter (July-Sep) of this year. In 1999, the company held 30% of the diapers market and 15% of the sanitary napkins one. Procter & Gamble imports sanitary napkins from Mexico and diapers from Chile.
Copyright (c) 2000, SABI, all rights reserved.
Source: Gestion Page: 4 Date: October 19, 2000 Country: Peru Product: Drugs & Pharmaceuticals/Toiletries Company: Procter & Gamble Event: Market Information SABI (South American Business Information)
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