Business Services Industry
Venezuela: Pepsi aims to regain leading position.
South American Business Information, November, 2000
Pepsi Cola aims to regain a leading position in Venezuela by focusing on price and distribution. The soft drinks company is represented in the country by Empresas Polar. Pepsi launched last week a new advertising campaign in which it compares its price with Coca Cola's. Coca Cola has not decided yet whether or not it will take legal actions against it, but the company is preparing an advertising campaign to fight back Pepsi's.
Copyright (c) 2000, SABI, all rights reserved.
Source: El Nacional Page: 5 Date: October 26, 2000 Country: Venezuela Product: Canned & Bottled Soft Drinks Company: Pepsi ; Coca Cola ; Empresas Polar Event: Strategy and Planning; Advertising and Promotion SABI (South American Business Information)
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