Business Services Industry
Argentina: foreign airlines ally to win market.
South American Business Information, November, 2000
After over a year since the beginning of operations at an international level, Oneworld, the alliance of the airline companies American Airlines, British Airways, Qantas, Iberia, Lan Chile, Finnair, Aer Lingus and Cathay Pacific, re-launched its strategy in the local market to increase by 10% in 2001. They will invest in a common marketing programme and they will share new sales channels, like the one in Ezeiza. This will allow them to increase their 35% market share. Five of the eight companies which form the alliance are present in Argentina and they plan to incorporate new projects to the 125 flights which they operate from Argentina and the almost 600,000 members of their frequent flyers' programmes. Iberia will add three flights weekly and will increase by 16% the...
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