Business Services Industry
Brazil : Rhodia develops strategy to conquer consumers.
South American Business Information, February, 2001
Brazil, Feb 23, 2001
Rhodia is developing a strategy aiming to be closer to its consumers. The company has plans to sell technology solutions to goods consumers, working together with them for the development of new substances. The main goal is to reach players in cleansers, toiletries, food and textile sectors. In 2000 Rhodia reached US$1.16bil turnover in Latin America. Chemical division accounted for 20%, while poliamide for 27%, polyester for 27%, fine chemicals for 21% and acetow for 5%.
Copyright (c) 2001, South American Business Information, All rights reserved.
INDUSTRY KEYWORD: Chemicals & Allied Products
EVENT: Strategy and Planning
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