Business Services Industry
Mexico: Chrysler hopes to emulate GM with the Atos.
South American Business Information, November, 2001
Mexico, Nov 5, 2001
Chrysler aims to repeat the success had by General Motors in 1994 when the latter introduced the Chevy in Mexico. Its launch last year of Hyundai's Atos a year ago has already led to a 6% share of the small car (subcompacto) segment in Mexico (the Chevy attained 8.2% in 1994), This year, Chrysler/Hyundai hopes to sell almost 26,000Atos units.
Copyright (c) 2001, South American Business Information, All rights reserved.
INDUSTRY KEYWORD: Motor Vehicles EVENT: Sales
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