Business Services Industry
Ogilvy predicts R$1bil turnover.
South American Business Information, February, 2002
Brazil, Feb 5, 2002
The advertising agency WPP, predicts the companies will not increase their investments in ad in 2002. The companies reduced their budgets dur to the economic slowdown after the terrorist attacks in the US. WPP expects a drop of 2% or US$30mil. In Brazil, however, the agencies who integrate WPP - J. Walter Thompson, Ogilvy & Mather and Young & Rubicam - are optimistic. Ogilvy do Brasil predicts a turnover of R$1bil in 2002. According to Ibope Monitor, Ogilvy moved R$519mil in 2001.
Copyright (c) 2002, South American Business Information, All rights reserved.
INDUSTRY KEYWORD: Advertising Agencies
EVENT: Advertising and Promotion
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