Business Services Industry
Oi launches its first advertising campaign.
South American Business Information, February, 2002
Brazil, Feb 25, 2002
Oi, the new cell phone company, is launching its first advertising campaign. The strategy is to distinguish Oi from its competitors. The investment in the campaign has not been revealed. 60% will be aimed at Rio de Janiero and Minas Gerais, with some regional content aimed at other areas. The company intends to be functioning on April 2. The final go ahead from Anatel (Agencia Nacional de Telecomunicacoes) depends on its evaluation of whether Telemar, which owns Oi, has fulfilled its installation of service requirements, which is a prerequisite for it getting permission to enter new markets.
Copyright (c) 2002, South American Business Information, All rights reserved.
INDUSTRY KEYWORD: Telephone Communications...
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