Business Services Industry
McDonald's invests in delivery service in Brazil.
South American Business Information, July, 2002
Brazil, Jul 4, 2002
The fast food chain McDonald's aims to implement a delivery system (McEntrega) all over Brazil within a year aiming to increase sales by between 15% and 20%. The units based in Sorocaba, Itu and Indaiatuba (all in Sao Paulo) are already using the system, which will be implemented this month in the establishments based in Ribeirao Preto, Campinas, Ro Claro, Itatiba (Sao Paulo state) and in Uberaba (Minas Gerais) . The service will be in charge of Speed Service, which has an exclusivity contract with the chain, while the call-center will be in charge of Atento in Sao Paulo. McCafe, another project approved by the chain, is already implemented in stores in Sao Paulo, Porto Alegre (Rio Grande do Sul) and Rio de Janeiro. The project in...
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