Business Services Industry
Brazilian players invest in incentive tourism to award workers.
South American Business Information, September, 2002
Brazil, Sep 3, 2002 (Gazeta Mercantil/SABI via COMTEX)
GM (General Motors), Fujifilm, Caterpillar, Pirelli and Natura are making use of the incentive tourism to stimulate its workers and partners. The companies generally use these kind of tourism as prizes to its workers. The tourism agency Stella de Barros Turismo, which has a division targeted at such segment, should register US$13mil over 2002 with incentive tourism, which matches to half of the company sales. General Motors is one of the company' main clients and sent 100 people to Chile over the first half of the year. Fujifilm also invests in such segment and sent 60 employees to the World Cup in Korea and Japan. The English travel agency Queensberry, which has been playing in Brazil for 21 years, has 15%...
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