Business Services Industry
Oi launches cell phone for children.
South American Business Information, October, 2002
Brazil, Oct 30, 2002 (Jornal do Commercio/SABI via COMTEX)
The cell phone services company Oi and the Brazilain TV presenter Xuxa entered a partnership and launched the Oi Xuxa phone equipment, targeted at the Christmas sales. The product is directed towards 8-11 year-old children and has lower rates. 100,000 units of the Oi Xuxa will be introduced in the shops over the next days. Oi expects the launching to reach 15% - 20% stake on its total sales until the end of 2002. The Oi MTV, launched in September, might reach 10% - 15% of the market.
Copyright (c) 2002, South American Business Information, All rights reserved.
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