Business Services Industry
Brahma forges partnership with Sadia, Brastemp and Consul.
South American Business Information, December, 2003
Brazil, Dec 12, 2003 (Jornal do Commercio/SABI via COMTEX)
The Brazilian beer brand Brahma forged partnerships with the food and meat products company Sadia as well as with the household appliances brands Brastemp and Consul aimed at strengthening the home consumption. Consul and Brastemp launched refrigerators with a special part to put cans and added adhesives stimulating Brahma consumption. The groups launched a promotion as well, through which they offer 12 Brahma cans in the act of buying - only in Sao Paulo and Salvador cities. Meanwhile Sadia predicts marketing actions in Sao Jose dos Campos by banners in selling points, besides planning to expand such move to other cities as of 2004. Brahma forged such type of partnership with Elma Chips too.
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