Retail chains and food companies account for 25% of overall advertising investment in the country.

South American Business Information,  May, 2004  

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Argentina, May 12, 2004 (El Cronista/SABI via COMTEX)

Gross advertising investment in Argentina totalled Pesos$4,392mil in 2003, an increase of 70% over investments of Pesos$2,580mil in 2002, according to media monitoring firm Monitor de Medios. Net advertising investments in 2003 were between 30% and 35% higher than in 2002. The strongest increases were registered in the hygiene and beauty products and food products industries, which increased advertising investments by 100%. Companies such as Unilver and Procter, for example, increased advertising investments by 110% ...

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