Business Services Industry
Brazil: Fotoptica repositions.
South American Business Information, September, 2004
Brazil, Sep 10, 2004 (Gazeta Mercantil/SABI via COMTEX)
After having created new layouts of stores, the Brazilian photographic supply & equipment retailer and photofinishing services chain Fotoptica wants new management tools. The process is part of the company's strategy to reposition its market shares started in 2001 with the development of expansion model through franchises. The first action of Fotoptica was to enter a partnership with Bureau Veritas who will make technical inspections at the stores and franchises with the aim to observe details such as posture of the attendant teams, products for sale, exhibition system and promotional material. Fotoptica has also forged partnership with Audit Consultoria that makes researches at the chain stores in two...
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