J.D. Power and Associates Reports: BMW Ranks Highest in Inaugural South Africa Automotive Performance, Execution and Layout (APEAL) Study.
PR Newswire Europe, November, 2004
LONDON, November 23 /PRNewswire/ -- BMW vehicles are the most appealing in South Africa, according to the J.D. Power and Associates 2004 South Africa Automotive Performance, Execution and Layout (APEAL) Study(SM) released today.
(Logo: http://www.newscom.com/cgi-bin/prnh/20030603/JDLOGO)
The inaugural study is a customer-driven measure of "things gone right," which measures customer perceptions on the design, content, layout and performance of their new vehicles during the first three to seven months of ownership. The study evaluates new vehicles across eight categories: engine and transmission; cockpit and instrument panel; ride, handling and braking; heating, ventilation and cooling (HVAC); comfort and convenience; sound system; seats; and...
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