MTV Networks UK & Ireland Takes Interactive TV Authoring and Playout In-house with Ensequence Technology and Services.
PR Newswire Europe, July, 2005
LONDON, July 19 /PRNewswire/ -- Ensequence(TM), the leading provider of interactive TV (iTV) authoring software and services, today announced that it struck a three-year partnership deal with MTV Networks UK & Ireland covering iTV authoring, playout and support services.
With the adoption of Ensequence on-Q(TM) interactive TV development software, MTV will be taking the production of interactive applications, and their playout, in-house. Previously, authoring and playout had been outsourced.
"Ensequence software enables our in-house MTV team to develop applications rapidly and cost-effectively, allowing design teams to focus on the creative challenge," said Matthew Kershaw, Head of Interactive, MTV Networks UK & Ireland.
MTV has already...
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