Mercedes Benz, BMW and Audi Seen as Top Three Car Manufacturers in Terms of Overall Brand Quality By Europeans, According to New Harris Interactive Survey.

PR Newswire Europe, September, 2005

LONDON AND ROCHESTER, New York, September 13 /PRNewswire/ -- Harris Interactive(R) has conducted new research to understand the values that adult consumers from Great Britain, France, Germany, Italy and Spain associate with 21 major automobile brands ahead of the firm's attendance at The 61st International Motor Show (IAA) Cars in Frankfurt, Germany.

 
 
    Key findings from the study include: 
 
    -- In the five European markets surveyed overall, consumers regard 
       Mercedes Benz (#1), BMW (#2) and Audi (#3) as the top three car 
       manufacturers in terms of overall brand quality. Fourth on the list is 
       Volvo, the only non-German brand to make it into the top five on the 
       overall list, while Volkswagen takes the fifth spot overall. 
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