Sony Europe Selects Media Catalyst for Email Marketing.
PR Newswire Europe, September, 2005
AMSTERDAM, September 16 /PRNewswire/ --
- Amsterdam Agency to Drive Digital Communications to Millions of Sony Consumers in Europe
After a rigorous selection procedure, Sony Europe chose Media Catalyst as its email marketing agency. The Amsterdam digital marketing specialist will be responsible for the creation, design and format of Sony's European email marketing. Media Catalyst was selected mainly for its strategic thinking and creative originality. The one-year agreement includes the My Sony, Digital Imaging, Home Entertainment and Walkman newsletters, distributed to several millions of subscribers in 35 European countries, and published in 28 languages.
Sony uses email marketing to drive brand preference, increase its products' visibility...
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