Cutting Production Costs May Help European Vitamin Manufacturers Take on Asian Competitors.
PR Newswire Europe, September, 2005
LONDON, September 19 /PRNewswire/ -- With people becoming more health conscious, the heightened media profile of vitamin benefits has increased the awareness and demand. However, as European manufacturers look to capitalise on these favourable trends, they face stiff price competition from the Asian participants.
With lower overheads, access to cheaper labour, favourable exchange rates and support from government subsidies, Asian manufacturers continue to drive down prices in the vitamin A, C and E markets.
The new analysis from Frost & Sullivan (www.food.frost.com), European Vitamin A, C and E Markets, reveals that revenue in this market totalled USD 394.3 million during 2004 and is projected to grow to USD 534.1 million in 2011.
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