Degussa's Exceptional Market Penetration Strategies Recognised by Frost & Sullivan.
PR Newswire Europe, September, 2005
LONDON, September 22 /PRNewswire/ -- Degussa AG has been selected to receive the '2004 Frost & Sullivan Market Penetration Leadership Award' for its demonstrated excellence in product and process innovation leveraged by strong manufacturing capabilities, project management skills and marketing and sales strategies. All of these have lead to significant market share gains for Degussa, particularly in the European market of active pharmaceutical ingredients (API). "In analysing market penetration, Degussa has managed to build a critical standing in the European custom manufacturing market as one of the leaders in multiple product and service offerings for the pharma industry," says Mr. Himanshu Parmar, Industry Analyst with Frost & Sullivan. "This, coupled with an...
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