Frost & Sullivan Award Recognises ASAP Calibration Services for Exceptional Brand Development Strategy Leadership.

PR Newswire Europe, October, 2005

LONDON, October 5 /PRNewswire/ -- In presenting ASAP Calibration Services with the 2005 Frost & Sullivan Brand Development Strategy Leadership Award for the European calibration services market, Frost & Sullivan acknowledges the recepient's ability to best perceive consumer needs and develop marketing strategies that elevate the brand's quality, style and image to create an overall value perception.

Despite being established just over two years ago as a joint venture between Wyko Calibration Services and Qinteq Metrology (QM), ASAP Calibration Services has rapidly demonstrated excellence in brand development with a recent Frost & Sullivan study revealing high levels of competitor and end user recognition of the company's calibration services.

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