Fast Retailing Begins Exclusive Discussions With Princesse tam.tam on a Comprehensive Business Tie-Up.
PR Newswire Europe, November, 2005
PARIS, France, November 6 /PRNewswire/ -- Fast Retailing Co., Ltd. today announces it has entered into exclusive discussions on a comprehensive business tie-up with the shareholders of Petit Vehicule SA, the owner and operator of Princesse tam.tam, the second largest lingerie chain in France and the number one lingerie brand in department stores.
Petit Vehicule SA was established in 1985 and the company now has 86 stores nationwide in France exclusively selling Princesse tam.tam lingerie. The brand is also sold in major department stores across Europe (Italy, Germany and UK). The Princesse tam.tam brand is highly regarded not only for lingerie but also swimwear and nightwear. Its main target customers are women between the ages of 25 and 35.
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