SAS Kicks Off as Official Data and Competitive Intelligence Partner to the RBS 6 Nations Championship.
PR Newswire Europe, January, 2006
MARLOW, England, January 24 /PRNewswire/ -- SAS, the market leader in the new generation of business intelligence software and services, has today announced that it has been appointed as the official data and competitive intelligence partner of the RBS 6 Nations Championship, the world's biggest annual rugby tournament.
As part of the new partnership SAS will be providing the official RBS 6 Nations broadcasters (including the BBC, France Television, RTE and La7) with a comprehensive graphics and on-screen analysis. In addition a live data feed of match intelligence will be provided to the BBC Interactive TV rugby application, allowing fans at home to view real time competitive intelligence simply by pressing the red button.
SAS representatives will...
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