Fashion and Function Will be Twin Keys to Growth in Congested Western European Workwear Markets.
PR Newswire Europe, July, 2006
LONDON, July 31 /PRNewswire/ -- Expansion in the highly fragmented and overcrowded workwear market in Western Europe will depend upon a manufacturer's ability to provide fashionable products, technical textiles and, equally importantly, establish a solid marketing strategy.
Frost & Sullivan (http://www.chemicals.frost.com) finds that the European Workwear Markets earned revenues of EUR3.19 billion in 2005 and estimates this to reach EUR3.72 billion in 2012.
Sustained growth in Western Europe's mature workwear markets has been due to the continued expansion of its customer base. Despite a lack of product innovation, workwear manufacturers have been able to grow by finding new employers keen to establish an image for their company.
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