Retailers Get a Leg Up in Merchandising with the Help of Business Intelligence Technology.
PR Newswire Europe, September, 2006
BOSTON, September 19 /PRNewswire/ --
- Fifty-eight Percent of Retailers Are Directing Business Intelligence Functionality to Enhance Their Merchandising Processes
According to a new Aberdeen Group research report, 58% of retailers are using business intelligence technology, including advanced analytics, to improve merchandising processes such as advanced planning and replenishment. In addition, over two thirds of retailers that use business intelligence for merchandising indicated that senior executives, including the CEO, are actively engaged in its use within their organization.
The "Business Intelligence in Retail Merchandising: Harnessing Advanced Data Management to Address Today's Merchandising Challenges" report finds that the need for...
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