Paid Search Has Only Slight Edge in Conversion Rates Over Organic Search, According to New WebSideStory Study.
PR Newswire Europe, September, 2006
SAN DIEGO, September 25 /PRNewswire/ --
- Online Marketers Should Continue to Invest in Both Channels for Maximum Results
WebSideStory, Inc. (Nasdaq: WSSI), a leading provider of digital marketing and analytics solutions, today announced the results of a new study that shows paid search has only a slight 9 percent edge in conversion rates over organic search. In a study of leading business-to-consumer (B2C) e-commerce sites during the first eight months of this year, paid search -- keywords bought on a pay-per-click basis at search engines such as Google, Yahoo and MSN -- had a median order conversion rate of 3.40 percent at business-to-consumer e-commerce sites using the company's award-winning HBX Analytics technology. This compared to a...
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