HotelRooms.com Adds Two Leading European Hotel Groups and Surpasses ROI Expectation of Top Global Chain.
PR Newswire Europe, October, 2006
PARIS, October 3 /PRNewswire/ --
HotelRooms.com is pleased to announce the addition of Sol Melia and NH-Hotels to its list of International clients that include InterContinental Hotels Group, Hilton, Choice, W Hotels, Jumeriah, Wyndham, Grupo Posadas, Fairmont, Swissotel/Raffles, Summit/Preferred, Warwick International and many others.
"Pay-Per-Click advertising and Search Engine Optimization are the most important Internet channels to get customers," mentions Marc Galbis, Head of Business Intelligence and Yield Management at Sol Melia. "The PPC model is sustainable and will increase in the future because it works. HotelRooms.com was a natural fit. Their PPC rates are among the lowest available of the Web and they are working closely with us to help...
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