J.D. Power and Associates Reports: BMW Improves Performance With the Purchase Process and Ranks Highest in South Africa Sales Satisfaction Study.

PR Newswire Europe, December, 2006

JOHANNESBURG, South Africa, December 5 /PRNewswire/ --

BMW ranks highest in satisfying new-vehicle buyers with the purchase experience, according to the J.D. Power and Associates 2006 South Africa Sales Satisfaction Index (SSI) Study(SM) released today.

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Now in its second year, the study is a comprehensive measurement of the new-vehicle sales and delivery process, and includes 32 attributes grouped in five factors (the importance of each factor is shown as a percentage):

 
 
    -  Delivery process (27%) 
    -  Salesperson (23%) 
    -  Negotiated price (18%) 
    -  Paperwork/Finance process (17%) 
    -  Dealership facility (15%) 

Importance weights are...

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