Carnival Corporation & plc and TUI AG Sign Letter of Intent to Form Joint Venture for Large-Scale German Cruise Operation.
PR Newswire Europe, December, 2006
MIAMI and HANOVER, Germany, December 15 /PRNewswire/ --
- Joint Venture to Operate Existing AIDA Cruises Brand and Launch New TUI Cruises Brand in Germany
Carnival Corporation & plc (NYSE: CCL; LSE) (NYSE: CUK), the largest cruise vacation group in the world, and TUI AG (DE: TUAG00), the world's largest tour operator, today announced the signing of a letter of intent to form a joint venture company to develop, market and operate two cruise brands - Carnival's existing AIDA Cruises and a new TUI Cruises brand - both designed for the German-speaking holiday market.
AIDA, the German affiliate of Costa Crociere S.p.A., is currently the market leader in Germany with its "club resort" cruise concept aimed at younger, more active passengers. AIDA...
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