Gigante Supermarket Chain Selects KSS for Price and Promotion Optimization.
PR Newswire Europe, January, 2007
FLORHAM PARK, New Jersey, January 12 /PRNewswire/ --
- Largest Food Retailer in Mexico to Leverage Consumer Insight
KSS, a global leader in retail price optimization solutions, announced yesterday that the Gigante Supermarket chain, one of Mexico's largest supermarket operators, with more than 200 retail food outlets, has selected KSS PriceStrat for price and promotion optimization. Gigante operates supermarkets with four primary store formats: Gigante, Bodega Gigante, Super Gigante and SuperPrecio.
Gigante will use KSS PriceStrat for both regular and promotional price modeling, optimization and forecasting. KSS PriceStrat provides merchants with a desktop application that accurately models the impact of pricing and promotional decisions and...
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