Rising Pharmaceutical Expenditures and an Ageing Population Propel Growth of the European Generics Market.(Industry overview)
PR Newswire Europe, February, 2007
LONDON, February 13 /PRNewswire/ -- An ageing population and rising drug costs are underlining the increasingly critical role of cost-effective generic medicines. Simultaneously, the highly competitive generics industry is pressurising the mainstream pharmaceutical sector to develop innovative drugs.
"An ageing population, spiralling healthcare expenditures, and an immediate need for cheap, effective medicines will be the main drivers in the European generics market", notes Frost & Sullivan ( http://www.healthcare.frost.com) Research Analyst Sumanth Kambhammettu in a recent study on Pricing and Reimbursement Issues for Generics and Biosimilar Markets in Europe. "Various studies have indicated the cost savings obtained from generics and several governments...
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