Dutch Bookshop Opens Retail Chain in the Virtual World of Second Life.
PR Newswire Europe, June, 2007
UTRECHT, Netherlands, June 26 /PRNewswire/ -- Bruna, market leading Dutch retail organisation in the field of books, magazines, newspapers and office supplies and more, will be the first retail company to open a retail chain of a few hundred stores in the fast growing virtual world of Second Life.
The Bruna management states that it is always looking for new ways to serve its customers. Bruna CEO Hans Gelauff: 'We are constantly innovating the concept of our 375 Dutch stores. Our customers can moreover order their books online on our rapidly expanding website www.bruna.nl. Second Life is a new virtual world and we expect to find our customers there as well!'
According to Martin Jacobs, owner of a Bruna shop and developer of the virtual retail...
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