Coty and Playboy Announce Fragrance License Agreement.
PR Newswire Europe, February, 2008
NEW YORK, February 29 /PRNewswire/ --
- Iconic Lifestyle Brand to Collaborate with World's Largest Fragrance Company on New Men's Product
Coty Inc., a leader in global beauty and the world's largest fragrance company, announced today that it has entered into a license agreement with Playboy Enterprises, Inc. to develop a new, global men's fragrance line under the Playboy brand name.
"Playboy's rich history of glamour, indulgence and fun, combined with a cutting edge lifestyle creates the perfect formula for a new men's fragrance line," said Bernd Beetz, CEO, Coty Inc. "One of the world's most recognized and iconic brands, Playboy is known by men and women around the world. We anticipate that this fragrance will quickly become a successful...
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