Delta Takes On New Look.(Brief Article)
Plumbing & Mechanical, June, 2001 by Smith, Steve
Delta Faucet Co. announced several new marketing initiatives at a press breakfast held during the Kitchen & Bath Industry Show, April 26-29, Orlando, Fla.
"We've adopted a 'whole company approach' during the past months that has helped identify and focus on the processes that will deliver against our brand positioning," said John Wills, president of Delta. "It starts with product development, and extends through manufacturing, sales, service and customer relationships -- all of which bring our brands to life."
A new logo is the most visible change the company has made. The red and black color combination is about all that remains the same. The company dropped the single-handle faucet silhouette and replaced it with a symbol representing water drops....
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