Manufacturing Industry
ISO and PR. (ISO 14001 Insight).
Pollution Engineering, July, 2002 by Wilson, Robert C.
Taking the time to implement an ISO management system is not an achievement to be taken lightly. A commitment to the principles of ISO, be it in Quality via the ISO 9000 standard or in the Environmental Arena of ISO 14000, put an organization above others that do not pursue certification. It is a feat to be proud of.
Like all accomplishments, as well as factors that differentiate an organization from others in the field, it is only natural to want to tell someone about it. After all, your organization subscribes to principles that set it apart from the crowd. The fact that these management system principles are recognized as proven means to better quality, increase efficiency and lower costs, are all valued goals in their own right. But the marketing value of...
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