Holiday Retail Experts From Vanderbilt University: Why Internet Shopping for Holidays Predicted to Be Bigger Than Ever; Customer Service Critical During Holidays.

AScribe Business & Economics News Service, November, 2003

Byline: Vanderbilt University

NASHVILLE, Tenn., Nov. 19 (AScribe Newswire) -- Research shows that one-third more consumers than ever before - about 41 percent according to a Harris Interactive/Blue Martini poll - will use the Internet to do at least some of their holiday shopping. Donna Hoffman, co-director of the Vanderbilt University Sloan Center for Internet Retailing, attributes the expected rise in Internet retailing this year to better broadband penetration (meaning better and faster graphic representation of products), more people than ever being online and more of them having better shopping experiences.

"Internet shopping is now a mainstream task, where as a couple of years ago, people were still concerned about the security of the...

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