Business Services Industry
Farm Aid Uses Convio Technology to Cultivate Broader Base of Supporters Over Internet.
AScribe Business & Economics News Service, February, 2004
Byline: Convio
AUSTIN, Texas, Feb. 9 (AScribe Newswire) -- Farm Aid, the national organization that supports family farmers, now is using Convio to cultivate a broader base of supporters - an important next step in the group's evolution. Convio provides software and services that help organizations use the Internet to more effectively attract, motivate and retain constituents so they will donate and provide other types of support.
Music artists Willie Nelson, Neil Young, John Mellencamp and Dave Matthews lead the charge for Farm Aid, which was founded as a way to give something back to the rural communities that raised them. Farm Aid's widely known annual concert raises approximately half of the organization's annual revenues. To date, Farm Aid has...
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