UT Dallas Professor's Paper Among Most Influential in 50-Year History of Journal Management Science; Description of 'Bass Model' Makes Publication's 'Top 10' List.

AScribe Business & Economics News Service, May, 2004

Byline: University of Texas at Dallas

RICHARDSON, Texas, May 3 (AScribe Newswire) -- Members of the Institute for Operations Research and Management Sciences (INFORMS) have voted a landmark paper describing a method to predict consumer product sales, written by Professor Frank Bass of The University of Texas at Dallas (UTD), one of the top 10 most influential papers published in the 50-year history of the prestigious scholarly journal Management Science.

The paper, "New Product Growth for Model Consumer Durables," was published in the journal in 1969. It describes what is known as the "Bass Model," a mathematical model used to predict the sales and life cycles of various consumer products, including color television sets in the 1960's, wireless...

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