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The University of Texas at Austin Business School and Enspire Learning License New Approach to Teaching Business Ethics.
AScribe Business & Economics News Service, September, 2004
Byline: McCombs School of Business, UT Austin
AUSTIN, Texas, Sept. 29 (AScribe Newswire) -- Educators and corporations have a new tool to teach business ethics: the Executive Challenge, a multiplayer, online game that forces participants to make ethically challenging management decisions in a simulated business environment.
Described by The Wall Street Journal as "Sim City for the business world" (May 10, 2004), the Executive Challenge was originally developed as a board game for MBA students at The University of Texas at Austin's McCombs School of Business.
Steven Tomlinson, a playwright and senior finance lecturer at McCombs, conceived of the game as a complement to the school's required ethics curriculum. Tomlinson worked with...
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