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Thoughts of Death Influence Food Choices, Charitable Giving.
AScribe Business & Economics News Service, June, 2005
Byline: Duke University
DURHAM, N.C., June 20 (AScribe Newswire) -- After the Sept. 11, 2001, terrorist attacks, many Americans reported changes in behavior, from overeating to overspending to increased church attendance. New research from Duke and Stanford University identifies the ways a heightened awareness of mortality changed people's specific behaviors.
Rosellina Ferraro, a Ph.D. student at Duke's Fuqua School of Business, Baba Shiv, associate professor of marketing at the Graduate School of Business at Stanford, and James R. Bettman, professor of marketing at Fuqua, undertook several experiments to understand changes in two particular behaviors, food choice and virtuous behavior, following events that remind people of their own mortality. The...
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