American Red Cross Works With Convio for Expanding Its Online Fundraising Program; Leading Humanitarian Organization Seeks to Use Internet Tools to Build Closer Constituent Relationships, Drive Participation and Giving.

AScribe Business & Economics News Service, July, 2005

Byline: Convio

AUSTIN, Texas, July 25 (AScribe Newswire) -- Convio, Inc. today announced that the American Red Cross - one of the world's leading humanitarian organizations renowned for providing relief in the wake of major disasters and emergencies - has entered into a contract with the company to expand and improve its online fundraising program. Through a partnership with Convio, the Red Cross - with almost 900 chapters nationwide - is seeking to enhance its use of the Internet to develop stronger relationships with donors, volunteers and subscribers which, in turn, should drive more robust, year-round participation with the organization, particularly with financial giving.

"Following last year's devastating hurricanes and the Asian tsunami crisis,...

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