Consumers Trust Web Sites Less Than Ever, Consumer Reports WebWatch Finds; WebWatch to Reveal Results of Nationwide Poll Oct. 26 at Washington, D.C., Conference; Harvard Law Professor, Noted Net Law Expert Jonathan Zittrain to Keynote.

AScribe Business & Economics News Service, August, 2005

Byline: Consumers Union

YONKERS, N.Y., Aug. 22 (AScribe Newswire) -- Consumer Reports WebWatch will present findings from its national poll of Internet-savvy adults to the press, government, non-profit and private-sector executives at a one-day conference at the National Press Club Ballroom, Washington, D.C., on Oct. 26, 2005.

The survey of 1,500 U.S. adult Internet users over 18 looks at consumer attitudes towards Web site trustworthiness and consumer understanding of privacy, security, transparency and the separation of editorial content from advertising. The poll also assesses what qualities and attributes make some Web sites more trustworthy than others. In addition, the research, which follows up on a similar national poll WebWatch published in...

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