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'Marketing in a World of Increasing Consumer Power': Marketing Association of Columbia Business School to Hold Its First Annual Conference.
AScribe Business & Economics News Service, October, 2005
Byline: Columbia Business School
NEW YORK, Oct. 24 (AScribe Newswire) -- The Columbia Business School today released the following advisory.
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WHAT: The Marketing Association of Columbia Business School presents its first annual conference --
"Marketing in a World of Increasing Consumer Power."
The one-day conference will address the latest trends and challenges facing marketers today. This event will bring together a dynamic group of industry leaders, professionals, educators, alumni and students to share best practices and to engender new ideas. Break-out panels include:
- Harnessing the Power of the Consumer: Consumer Insight as a Competitive Advantage
- Cutting Through the Clutter: Using...
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